An often-missed trick that helps you sell more tickets to your events is offering reserved seating ticket packages. When you use the AttendStar ticketing platform to sell event tickets, you can create custom bundles using the Ticket Packages feature, and reserved seating is integrated intelligently and automatically. You simply set up the packages, and the software does everything for you.
A large audience of event attendees prefer to buy reserved seating – even if it costs more – so they can feel confident that they’ll have the best experience at an event. In addition, groups like reserved seating so they can be certain they’ll sit together at an event.
The bottom line is that when you offer ticket packages that bundle different ticket types, reserved seating options, and other add-ons, like free parking, the number of reserved seats you sell will increase because packages offer so many benefits to attendees and event organizers.
Benefits of Selling Reserved Seating Ticket Packages for Ticket Buyers
There are many reasons why event guests like to buy ticket packages that include reserved seating, including increased convenience, peace of mind, experiences, savings, and value. Let’s look more closely at these benefits you can leverage to maximize reserved seating sales by creating ticket packages with options that meet buyers’ wants and needs.
1. Increase Convenience
People are very busy these days, and being able to choose a ticket package that includes buyers’ preferred seating options and possibly other add-ons they want is the perfect way to tap into their desire for convenience. Save the buyers time by offering reserved seating packages that put them exactly where they want to be during the event, so they won’t have to think about anything after buying other than having a great time at your event.
2. Reduce Stress
Event attendees can find it very stressful to arrive at an event without reserved seating and worry that they won’t get a good spot. However, if you give the option to purchase a reserved seating package in advance, they can avoid all that stress. Tap into these emotions in your marketing for reserved seating ticket packages to maximize sales.
3. Improve Event Experience
Not only does offering reserved ticket packages make the entry process at your event more efficient and less stressful, but it also ensures everyone gets the seat they want. Attendee expectations are met, and fewer people are disappointed.
4. Save Money
When you offer discounted reserved seating ticket packages, people are more likely to buy because they know they’ll save money. Discounted packages make reserved seating more affordable for a larger number of people, leading to greater sales of high-tier tickets overall.
5. Increase Value
Everyone loves to feel like they’re getting the best value for their money, and reserved seating ticket packages create that perception among event attendees. Include add-ons in your packages that won’t significantly cut your profits but will boost reserved seating sales.
Benefits of Selling Reserved Seating Ticket Packages for Event Organizers
Ticket sellers love offering ticket packages that include reserved seating because it enables them to sell a variety of reserved seats at different price points in order to maximize revenue, attendance, early ticket sales, group bookings, spending, space optimization, and event security. Let’s review each benefit for event organizers.
1. Sell Different Seats at Different Price Points and Maximize Revenue
When you use the AttendStar ticketing platform to sell event tickets, you can create custom ticket packages with multiple ticket types at different price points. These packages can include different seats, allowing you to sell tiered seating bundles for different prices, including various add-ons. You can customize pricing for each package you create to maximize sales and ticket revenue. You’re in complete control. If a package isn’t selling well, you can change it or remove it from your inventory.
2. Increase Early Ticket Sales
People who want to feel confident that they’ll have a great seat at your event will want to buy reserved seating early before it sells out. With Ticket Packages in the AttendStar platform, you can modify and display the number of tickets remaining in each package to tap into consumers’ fear of missing out and create a sense of urgency that leads to more early ticket sales.
3. Boost Group Bookings
Reserved seating packages give people peace of mind that they can sit together at your event. Therefore, be sure to offer packages for groups of different sizes to boost group package sales. You could also offer special reserved seating packages to families, corporate groups, and other niche groups.
4. Control and Optimize Venue Space
Reserved seating helps ensure one section of your venue isn’t overfilled while another is empty. This makes it easier for you to plan and makes the entry and exit process more efficient during the event. In the AttendStar system, you can modify package availability to ensure each reserved seating space fills up so you can optimize space planning and overall event revenue.
5. Increase Attendee Spending During the Event
Attendees without reserved seats may be reluctant to leave their spots during your event to buy drinks, food, and merchandise for fear of losing their place while they’re gone. Reserved seating solves that problem! More people are likely to buy extras during the event when you offer it. Therefore, consider offering discounted food, drinks, or merchandise in reserved seating ticket packages to encourage on-site purchases during the event.
Key Takeaways about How Ticket Packages Can Maximize Reserved Seating
Ticket packages enable event organizers to maximize reserved seating and hold more successful events by putting the control in their hands. You can modify packages and pricing to optimize sales, generate more revenue from early ticket sales, create more effective promotional campaigns, and sell out more events when you give attendees what they want – reserved seating ticket packages.
When you use the AttendStar ticketing platform, it’s easy to create reserved seating ticket packages and customize them to maximize sales. Contact us to learn how AttendStar can help you maximize reserved seating sales and so much more!
