Did you know you can significantly increase ticket revenue for your event by offering ticket packages? But we’re not just talking about simple ticket bundles. We’re talking about advanced ticket packages that can be tailored to niche audiences, minimize checkout hurdles, and create greater demand.
Using AttendStar’s advanced Ticket Packages feature, you can do all of this and so much more! Here are three proven ways to increase ticket revenue by offering packages that meet your audience’s wants and needs.
1. Boost Interest with Audience-Specific Value Propositions
With ticket packages, you can easily deliver consumers a clear and compelling value proposition. The key is to create ticket packages that provide real or perceived added value to specific members of your target audience.
For instance, the real added value could include perks like reserved seating, dedicated restrooms, exclusive food and beverage options, prime viewing areas, premium parking, and more. Be creative and create packages that align with specific segments of your audience.
Perceived added value is intangible as it taps into the emotional and psychological aspects of decision-making. You can create it by promoting your tickets using messaging that makes people think buying a ticket package will deliver a better event experience. Marketing messages that hype convenience and make them feel confident that they’ll enjoy themselves at the event more if they buy a ticket package rather than individual tickets work well to boost perceived value.
Think about how you can segment your ticket buyer audience into hyper-focused groups of people (e.g., families, corporate groups, and so on), and then create ticket packages that you can promote directly to those audiences. This will make them feel like the event and ticket package were created specifically for them, which will undoubtedly boost their interest in the event.
2. Increase Conversions by Minimizing Checkout Hurdles
When you can sell ticket packages that don’t require buyers to enter a discount code, have uncomplicated pricing, and allow buyers to purchase multiple types of tickets in a single transaction, this enhances the customer experience and increases conversion rates.
A complicated checkout process is one of the most common reasons people abandon their online shopping carts. With ticket packages, you can give people the options they want with fewer selections and a more straightforward checkout process.
You’ll also see an increase in revenue per sale because more people will buy ticket packages than individual tickets. Your overall revenue could increase measurably depending on how you price tickets and packages.
For example, you can offer family ticket packages rather than a family having to purchase two adult and two child tickets. Each package could include a specific number of adult and child tickets. Add in free upgraded parking or another perk to increase the value of the ticket package and boost both conversions and revenue!
3. Create Demand and Scarcity to Maximize Urgency
Maximizing urgency in the weeks and days leading to your event is important so people buy tickets as early as possible. AttendStar’s Ticket Packages feature was developed with a variety of elements that automatically help you create demand and scarcity for your event tickets.
An important tick you should use is the “Tickets Remaining” feature in AttendStar’s Ticket Packages to motivate people to buy soon before the package they want sells out. You can do this in the AttendStar software by:
- Controlling the number of packages available for each ticket package and type
- Displaying up-to-date quantities remaining for each ticket type and package you offer on your ticket sales page
Showing the number of tickets or ticket packages remaining is critical to creating the demand and scarcity that urges people to take action and buy right now. Human psychology tells us that people have a cognitive bias called the fear of missing out (FOMO), which creates real anxiety or apprehension when they believe they could miss out on something others are doing and benefitting from.
In addition, the psychological Principle of Scarcity tells us that people are more likely to take action if they perceive a real scarcity in the future. They’re also much more likely to put a higher value on items they think are scarce.
Bottom line: If someone thinks an event could sell out, they’re more likely to buy tickets than if they need to know how many tickets are still available, and they may be willing to pay more for the tickets. Therefore, leverage those feelings and behaviors to boost demand and ticket sales by showing the number of tickets and ticket packages remaining on your ticket sales page!
Key Takeaways about Increasing Revenue with Ticket Packages
AttendStar developed the Ticket Packages feature in the ticketing platform to help event organizers sell more tickets, increase revenue, and streamline processes. You’re in control, and with some creative planning and strategic marketing, you can use ticket packages to hold more successful and profitable events.
The team of event and ticketing experts at AttendStar is happy to help you! The Ticket Package feature is available to everyone who uses the AttendStar ticketing platform to sell tickets to their events. Contact us to learn more and see how selling advanced ticket packages through AttendStar’s software can help you sell out your next event and surpass your revenue goals.
