Selling ticket packages that bundle different ticket types and add-ons into a single-priced package not only simplifies your ticket sales process but also leads to a more successful event overall. The Ticket Packages feature in AttendStar’s ticketing platform makes it easy for you to set up bundles that streamline your pre-sale process and on-sale promotion strategies as well as increase ticket revenue.
With the Ticket Packages feature, you have the power to bundle anything you want. Whether it’s child and adult tickets in a family package, upgraded seating and free parking in a VIP package, or a sponsor package with a free pass to the sponsor’s lounge, the options are entirely up to you. This flexibility puts you in control of your event’s success.
Once you’ve determined the ticket packages you’ll offer, you can define prices for each within the AttendStar software and dates when each package will be available. You can set limited capacities for each package, and all sales are updated in the software in real-time. If one ticket type sells out, the entire package will be marked as “Sold Out” on your ticket sales page. The software is built to help you maximize ticket sales without overselling.
How Ticket Packages Benefit Event Organizers (and Ticket Buyers)
Ticket buyers love the convenience of buying packages. They feel catered to and valued when they can place one item in their virtual shopping cart, rather than manually selecting and adding each ticket and add-on they want to buy. This convenience is a key part of their positive event experience.
Event organizers love to offer packages because bundles lead to higher ticket sales, increased shopping cart value per customer, higher returns on marketing investments, and increased early ticket sales.
Let’s examine five top reasons event organizers say ticket packages help them hold more successful events.
1. Attract Different Target Audiences
Not only does bundled pricing attract audiences of ticket buyers looking for deals, but it also allows you to create packages that appeal to specific niche audiences. For example, you can create packages targeted to corporate groups, families, seniors, and more. The Ticket Packages feature in the AttendStar software gives you complete flexibility to create packages that a variety of target audiences will want to buy, making it a versatile tool for event promotion.
2. Make More Targeted Marketing Investments
When you create ticket packages for specific niche audiences, you can promote those packages to unique target audiences. Rather than promoting a generic ticket and corresponding price, you can promote the exact bundle that each audience would be most interested in. Conversions and the return on your marketing investments will definitely go up!
3. Increase Early Ticket Sales
The Ticket Packages feature in the AttendStar ticketing platform includes an option that will help you increase early ticket sales – Tickets Remaining. In simplest terms, the number of tickets remaining for each package will display the current quantities available on your ticket sales page (if you choose to enable it). That means buyers will see when a package is close to selling out, and they’ll be more likely to buy sooner rather than later. You can even leverage this feature to pre-sell tickets before your event.
4. Increase Shopping Cart Value
Bundles give people the perception that they’re getting more value and typically motivate them to spend more. This is particularly true if your ticket packages offer add-ons they can’t buy individually, such as free parking. If you sell all of the bundled add-ons separately, many buyers will choose the bundle if they get a small discount. Others will choose the bundle simply for convenience.
5. Increase Overall Ticket Sales
Your ticket sales should increase when you offer packages based on several psychological principles. In other words, human psychology tells us people can’t resist bundles! For example, the theory of Anticipated Regret says time and quantity restrictions on discounts and bundles lead to a powerful emotional response – anticipated regret if they miss out on the perceived deal.
Another psychological principle that explains why bundles work is Pride. This theory says consumers love to tell others when they get a good deal – like a ticket package for your event. They quickly tell their friends about it and post it on social media. That leads to more word-of-mouth marketing for your event and an increase in overall ticket sales.
Key Takeaways about Offering Ticket Packages to Make Events More Successful
Offer ticket packages to attract various target audiences to your event, improve your marketing ROI, boost ticket buyer spending, jumpstart early ticket sales, and increase overall ticket sales! It’s practically a guaranteed way to make your event successful. You can offer ticket packages and so much more to sell out your events using the AttendStar ticketing platform. Contact us to get started!
